Strategy Essentials

Strategy components are as follows:

Enforcement, with advertising to support enforcement focus, has the fastest effect.
Engineering programmes in hazardous locations have a medium term effect.
Education in schools and communities has a long-term effect.
Evaluation is an on-going process to support a data-driven, scientifically based approach.

Other Elements

• Political will, commitment and support from government.

• Buy-in of all stakeholders and those associated with Road Safety, including departments of Justice, Health and Education.

• Public relations to ensure community support.

• Accurate and up-to-date data against which to measure success.

• Work in all areas (enforcement, public relations and education) in previously disadvantaged and rural communities to correct past imbalances.

• Collaboration and cooperation and teamwork, i.e. shared vision.

• Effective Management and best use of resources, including fiscal responsibility.

• Enforcement mainly to take place in hazardous locations to gain community support for increased enforcement and to have maximum effect.

• Synergy between all the elements, with the main focus on speed, alcohol and other critical offences.

• Special efforts to ensure pedestrian safety.

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