

SPEECH BY THE KWAZULU-NATAL MINISTER OF TRANSPORT, MR S’BU NDEBELE
DURING THE 2002 EASTER HOLIDAY ROAD SAFETY LAUNCH
28 March 2002
KwaZulu-Natal Head of Transport, Dr Kwazi Mbanjwa
Management and Staff from the KwaZulu-Natal Department of Transport
Distinguished Guests
Members of the Media
Ladies and Gentlemen
Two days ago a very promising young chartered accountant was cremated
in Durban at Clare Estate. The young man died a very gruesome death with
his girlfriend when his BMW Z3 slammed into a bridge pillar in what is
alleged to have been a drag racing incident with another motorist who is
still being wanted by the police. I am using this incident to make a very
strong appeal once again to all motorists inside and outside KwaZulu-Natal
to stop taking part in drag races and all other dangerous pastime
activities. Our commitment to save lives will be an unbalanced seesaw if
it is not complemented by your personal and collective efforts to save
your own lives and those of other people. The KZN Department of Transport
is committed to saving lives, which is why we will be very harsh with
people who put the lives of other people at risk. We will liase with the
Directorate of Public Prosecutions to ensure that stiff sentences are
meted out to all those who are found guilty of dangerous and risky driving
behaviour.
Having said that it is important to highlight the results our efforts
towards saving lives and how we have planned for these Easter Holidays.
Figures released from the National Department of Transport last year
indicated that during the five days over the Easter weekend in 1999, 35
people in KwaZulu-Natal lost their lives. During the same period in year
2000 this figure was reduced to 28, a saving of seven lives – which was
more than a life over this short period. That constituted a 20% reduction
and even super ceded our overall reduction of 16% in fatal crashes between
1998 and 1999. This was more than our target of 14 % per annum reduction
in fatalities over a five-year period and indicates that we are still on
track towards achieving the saving of 3 500 lives and R4.1 billion by the
end of this year in our road safety programme.
As part of our ongoing effort towards saving lives, I am pleased to
announce to you the following areas that our Department will focus upon as
part of our Easter Programme:
REST STOPS (DROWSY DRIVERS DIE)
The purpose of the rest stops is to provide all motorists (light; heavy
and public passenger transport) with a safe area especially on alternate
routes to stop and get out of the vehicle for at least 10 minutes. I am
urging all drivers to take a break at least every two hours or 200
kilometres.
LONG DISTANCE TAXI RANK DRIVER AWARENESS PROGRAMME
This is done in conjunction with the provincial taxi task team. The
rank managers are trained to carry out a pre-trip inspection before
embarking upon long journeys. The dangers of overloading as well as the
correct usage of tyres are also discussed. The taxi rank awareness
programmes are followed up by the Community Road Safety Councils.
THE BOOZE BUS CAMPAIGN
Law enforcement officials will be deployed at strategic locations
throughout the Province.
PEAK HOLIDAY TIMES
The Arrive Alive Easter Campaign runs from 20 March 2002 – 2 April
2002. The National Arrive Alive traffic information centre will be
operational on a 24-hour basis.
The following communication campaigns will take place over the Easter
period.
- Radio – two Easter radio messages have been recorded. These
messages focus on speeding and fatigue. They will be flighted on
Ukhozi, Lotus, East coast, P4, 5FM, SAFM, Metro and community
stations.
- A music video on road safety will be flighted on SABC 1,2,3. This
video features Phuzekhemisi.
- Mobile billboards will be placed at various points between Gauteng
and KwaZulu-Natal. These billboards indicate a distance that still
needs to be travelled before you reach the Zero Tolerance zone. A
billboard indicating that you are now in the Zero Tolerance zone will
be placed at Van Reenen’s Pass, Kokstad, Newcastle, Port Edward,
Pongola and Vryheid. A further mobile billboard will be placed in
Rustenburg for the transit travellers going to Eastern Province
cautioning drivers to take it easy and rest on the roads.
- In addition, to the communication activities I have mentioned, a
very innovative road safety education activity will take place in some
toll plazas. Plastic Easter eggs containing tattoos with road safety
signs on them will be handed out at the Umvoti, Wilge and Mooi River
toll plazas. Attached to the Easter egg will be a tag asking people to
identify the road signs and to see if they can spot them on the road.
This handout will take place from 27-29 March 2002.
In conclusion, let me say that through the effective co-operation of
all role-players, a proper coordination of efforts and a holistic approach
we believe that we are definitely achieving our objective, and reducing
levels of trauma on our roads.
I thank you.
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